The Realm of Market Segmentation Approaches against Customers’ Behaviours Authors: Dr. Akram Abdulraqeb Sultan Al-Khaled and Dr. Smitha Geetha Faculty of Business, Berjaya University College, Malaysia. ABSTRACT This article addresses chiefly approach to marketing analysis so far has largely identification and exploitation of key differences, in marketing capabilities and competitive strengths, for example marketing attention…

Influence of SME’s characteristics in entrepreneurial networking on growth of SMEs in Trans Nzoia County, Kenya Authors: Albert Njibwakale Wanambisi, Prof. Gregory Simiyu Namusonge, and Elizabeth Makokha Nambuswa 1. Jomo Kenyatta University of Agriculture and Technology, Nairobi. 2. Professor, Jomo Kenyatta University of Agriculture and Technology, Nairobi. 3. PhD Lecturer, Jomo Kenyatta University of Agriculture…

Distillation of Fuzzy Model by Feed Forward Neural Network for Cryptocurrency Trend Estimation Author: Marek Ciklamini, and Josef Kokes. ABSTRACT Deriving a fuzzy model (FM) where specific knowledge is stored into a common neural network can have various potentials. In this article, we extract common trading strategy into a fuzzy model which estimates trends (Fuzzy…

The Impact of Social Media on Brand Related Contents as a Marketing Tool for Palestine Mobile Companies Author: Dr Fathallah A Ghanem Al Quds Open University, Palestine ABSTRACT In today’s era, human needs have led to the exchange and development of communication tools, as modern communication technologies via the Internet have provided a digital environment…