Descriptive Analysis on Behavior towards Continuous Use Intention of E-Wallet in Denpasar City, Bali, Indonesia
I Gusti Ngurah Jaya Agung Widagda K & I Gustu Ayu Dewi Adnyani
Management Study Program, Udayana University, Bali, Indonesia
ABSTRACT
This research aims to formulate a strategy to improve people’s behavior in Denpasar City on using an e-wallet. The population of this research is all people of Denpasar City who already use e-wallet as a transaction tool. This study was conducted with 140 respondents, and the data was further analyzed using the descriptive analysis method. The study results indicate that the factors that influence the people of Denpasar City in using e-wallet include: perceived usefulness, perceived ease of use, and attitudes. The analysis results suggest an overview of the perceptions of the factors that influence the behavior of using e-wallet and perceptions about the behavior of continuing to use e-wallet as follows: Perceptions of perceived usefulness of 4.28 are very high. The average value of perceived ease of use from e-wallet is at a score of 4.14, including high. Furthermore, the perception of attitudes with an average score of 4.18 is good, and the behavior of using e-wallet continuously at a score of 4.28 is very high. Therefore, in the future, what needs to be improved is the perceived ease of use from high to very high, and a good attitude to be improved to very good.
Keywords: E-wallet, Perceived usefulness, Perceived ease of use, Attitudes, Continuous use.
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