The Influence of Self-construal on Entrepreneurial Orientation and Growth of micro-enterprises

Francis A. Oni*
National University of Lesotho, P. O. Roma 180, Roma. Lesotho

Peter P. Khaola
National University of Lesotho P. O. Roma 180, Roma. Lesotho

Douglas Musiiwa
National University of Lesotho, P. O. Roma 180, Roma. Lesotho


Literature acknowledges the critical role of self-construal in shaping entrepreneurial orientation and behaviour. While explanations for societal differences in entrepreneurial behaviours vary at organisational level, limited attention has been devoted to explaining the influence of self-construal on entrepreneurial orientation (EO) and growth of micro- enterprises.  This study examined the influence of self-construal of micro-enterprises owners on their EO (risk-taking and innovativeness) and the growth of their firms. Data collected using structured interviews administered on 80 micro-enterprises owners from these cities Roma, Maseru, and Teya-Teyaneng in Lesotho were analysed using descriptive statistics, correlations, hierarchical regression analyses and partial least squares structural equation modelling (PLS-SEM). Findings show that the independent self-construal had positive and significant influence on the EO of micro-enterprises but the inter-dependent self-construal construct did not have a positive and significant effect on the EO. While independent self-construal negatively and significantly influenced enterprise growth, the interdependent self-construal did not have any influence on growth of micro-enterprises. The study recommends that universities and government departments such as Ministry of Small Business Development, Cooperatives and Marketing must provide entrepreneurial training to micro-enterprises owners on how to improve enterprise-oriented cultures and self-confidence in independent decision-making for the growth and survival of their enterprises.

Keywords: Culture, Enterprise growth, Entrepreneurial orientation, Independent self-construal, Interdependent self-construal.


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